Company Background

Be Cool Incorporated was founded in 1995 when company president Roger Rosebush identified the need for better cooling in his 1969 Camaro Z/28. Since that time he’s discovered that there are thousands of enthusiasts just like him that need better cooling for their specialty vehicles. Be Cool has grown quickly because it specialized in recognizing, and then solving, cooling needs.

Although there are some exceptions most Be Cool customers fit into one of two basic categories. They either have a ‘60s or ‘70s muscle car or a ‘90s muscle car. In the case of an earlier muscle car (like a supercharged ’69 Camaro, for instance) today’s power output far exceeds the vehicle’s original horsepower and the cooling system is also now 30 or more years old. In a modern muscle car (like an LS-1 Camaro) the radiator has plastic tanks and no excess capacity to handle any increased power output. As soon as you increase horsepower you need increased cooling capability.

Be Cool Quality

Quality has been the hallmark of every Be Cool product since the formation of the company. Beginning with an OEM-grade radiator core (for best heat rejection) every Be Cool radiator is manufactured using high-grade aluminum tanks. All Be Cool radiators are precision welded from an engineering blueprint. This construction method ensures a well-engineered part that fits accurately and provides peak cooling efficiency.

Every radiator is 100% tested for leaks before it is hand-finished and ready for sale. Additionally, Be Cool is famous for their professional look and robust packaging that guarantees a damage-free part for the end user. Be Cool’s billet-machined components are carefully constructed with the same eye for quality.